- Do your power analysis
- Identify your tax stakeholders
- Mapping and analysing your tax stakeholders
- Analysing the policy context and opportunities
- Developing a goal
- Clarifying what you want to achieve with your advocacy – establishing ‘SMART’ objectives
- Developing your indicators – planning now for ‘monitoring and evaluating’ later
- Why should you do monitoring and evaluation?
- How to go about your monitoring and evaluation
- External evaluation
This chapter considers the different elements of developing your tax advocacy strategy and how to bring them together in a winning mix.
This chapter provides:
- an introduction to the advocacy cycle
- six steps for developing your advocacy strategy:
- Step 1: Identifying the problem and its root causes and finding a solution
- Step 2: Assessing your external context, including identifying your key tax stakeholders and who has the power to help you achieve the change you seek
- Step 3: Setting your tax goals, objectives and indicators
- Step 4: Developing your key messages on tax and tailoring them to your target audience
- Step 5: Deciding on your advocacy approach – will you adopt an inside or outside strategy to your tax justice issue?
- Step 6:Planning your monitoring and evaluation
- tax-related examples to illustrate the above steps
- tools and top tips
- the following appendices:
- Appendix 1: Advocacy strategy template
- Appendix 2: Stakeholder mapping table
The interaction pages provide suggestions for group exercises to:
- consider the different stages in developing an advocacy strategy
- enable you to use problem and solution trees to identify the root causes of the issue you want to address and develop objectives to tackle it
- analyse relevant tax stakeholders in your context and assess who has the power to help you achieve the change you seek
- consider how to make your objectives specific, measurable, achievable, realistic and timebound.