Tax Justice Advocacy
A Toolkit for Civil Society
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Chapter 1
Why bother with tax?
Why tax matters
How countries are deprived of tax revenues
Group activities
References
Chapter 2
How to develop your tax advocacy strategy
Setting out an advocacy cycle
Step 1: Identifying the problem and its root causes and finding a solution
Step 2: Assessing your external context
Step 3: Setting your tax goals, objectives and indicators
Step 4: Developing your key messages
Step 5: Deciding on your advocacy approach
Step 6: Planning your monitoring and evaluation
Appendix 1: Advocacy strategy template
Appendix 2: Stakeholder mapping table
Group activities
References
Chapter 3
Doing your tax research
Research and the advocacy cycle
Researching government tax policy
Researching the tax contribution of companies
Appendix 1: An example terms of reference or tax research
Appendix 2: the “poor person’s tax burden” survey
Group activities
References
Chapter 4
Getting active on tax
Tax advocacy activities
Awareness-raising
Lobbying
Media – expanding your reach
Campaigning – popularising your tax advocacy
Engaging with corporates
Linking up – networks and coalitions
Group activities
References
Table of contents
Glossary
Tax resources